Users will soon have a new feature that enables them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the company disclosed that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a widespread rollout. This development coincides with a surge in AI content, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A considerable share of this output is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is often nonsensical or bizarre.
“We know from our community that many people appreciate content created using AI tools, including computer-generated images to informative clips, and we aim to offer the community the power to increase or decrease of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its service tagged as artificially created. Collectively, in excess of 100 mn media items are uploaded to the app each day, making AI content a relatively small part of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the amount of AI-generated videos they see by opening the “manage topic” setting in the application and picking AI-made media. Additional categories that can already be modified under the filter cover politics, fashion, cosmetics, and movement.
Platform Guidelines
Its rules oblige creators to label convincing AI-generated content, and it bans harmful deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be removed under its terms of service.
Furthermore, the app will from now on attach an artificially created label to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting content made by AI. This step is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2 million AI literacy fund for professionals and groups to create learning resources about using AI responsibly. This program will support non-profit groups dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, amid debate over intentions to make redundant hundreds of safety staff in the United Kingdom. The company is set to eliminate hundreds of positions in its content moderation department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it gets reviewed by staff. The platform reported a significant reduction in shocking and graphic content seen by safety staff over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
